Product Data


Fast Page Speeds on Aftermarket Websites

Enriched Product Data

Aftermarket Websites® offers something that no other aftermarket website provider can offer: enriched product data. Aftermarket Websites® was created and is still managed by The AAM Group, the aftermarket’s largest program distribution group. Through our partnerships with various brands and data providers, we source the most complete and up-to-date data available.

We begin sourcing data from all available sources including:

  • DCi
  • SEMA Data
  • PartsHub
  • PDM
  • ASAP Network
  • Manufacturer Direct

Once we source the data, we identify the PIES data fields that are most important for your website. We then enhance that data in a few ways.

Working Directly with Manufacturers

Working with the manufacturers directly to get all additional digital assets including images, instruction manuals, technical drawings and more. We will also provide our supporting brands with data grade sheets to let them know, on your behalf, what data is missing that could help your business sell more of their products. Most of our supporting brands maintain an A average for their data.

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Digital Asset Creation

We also create assets in house to further help fill the gaps and enhance the data such as additional photography and videography. We have a state-of-the-art photo studio large enough to photograph vehicles of any size.

We also have an entire videography team that will work with our supporting brands to create custom video content to help further enhance the data.

Proprietary Categorization

You can have the best product data in the world, but if it is not organized properly your customers will have a bad shopping experience. That’s why we have created our own proprietary categorization system. We ensure a more user-friendly experience for your customers shopping on your website. This categorization system will automatically categorize any brand that you upload into the parent and child categories with no extra work on your part.

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We have done the heavy lifting of creating and standardizing product attributes so that your customers can narrow down their searches even more based on specific or unique features of each product.


Search Engine Optimization

Take your business to the first page of results in online searches.

Year / Make / Model Search

Improve your customer’s shopping experience with our built in year/make/model lookup tool.

Product Data Management

Load unique product data for hundreds of industry-leading brands with just a few clicks.

MAP Violation Protection

Sleep easy knowing that your MAP pricing is managed automatically.

E-Commerce Tools

Let your customers buy online and pick it up in your store.

View on Vehicle

Give your customers the ability to build their ride with the product visualizer.

3rd Party Integrations

Expand the functionality of your website by integrating with 3rd party companies.

Who We Are

Our Brands

See our supporting brands who make this platform affordable.

Our Distributors

See our network of independent warehouse distributors across North America.

About Us

Learn about why Aftermarket Websites® is dedicated to the success of our reseller partners.


Knowledge Base

We’re here to help answer any questions you have. Read through hundreds of useful articles.


See what other topics are most frequently asked about.

Submit a Ticket

Find a bug? Fill out this form and submit it to our support team and we’ll get it fixed right away.

Change Log

Stay up to date with all of the ways that we’re working to improve your site’s performance.


Join other users in our online community to share ideas.

Submit a Referral

Know someone who needs help with their online presence? We can help!

Request a Demo

Our custom presentations will help answer any questions you have prior to signing up.

Contact Us

Have a question? Submit a form, email us or call us M-F 8-5 EST.